Urban Towelz is an innovative, culture based towel company that has incorporated the licensed artwork of many popular artists into the creative designs of golf, cocktail and beach towels. Combining these fresh pieces of art with our high quality towels, provides a unique product that is perfect for that special gift.

Urban Towelz recently signed a licensing agreement with John Severson to use some of his most popular artwork in our beach towel designs.

John Severson, founder of Surfer Magazine and Surfing Hall-of-Fame surf culture artis, is noted for surf movies, surf posters, prints, paintings and aloha shirts. He is well known as the creator of the internationally acclaimed SURFER Magazine. Severson grew up surfing off the beaches of Southern California. John used his art, photography, and surfing passion to create a popular surf movie series. His films included SURF SAFARI, SURF FEVER, BIG WEDNESDAY, and PACIFIC VIBRATIONS. The posters, smash hits in the '50's and '60's, remain collector favorites. With the founding of SURFER, John's art focused on the magazine and the graphics. His painting "Surf Bebop" was selected as the outstanding cover painting of 1963 by Communication Arts. C.A. devoted five pages to Severson's magazine and film work in 1970. During the '60's, he authored two surf books for Doubleday. In 1968, LIFE Magazine ran 10 pages on Severson's family and surf success.

John Severson's art works will pass the test of time, both as unique artistic statements and as an important visual record of the developing surf culture.

Urban Towelz is excited to be a partner with John Severson and bring his incredible surf art to the beach with our John Severson Surf Collection!